Marketing for Hospitality & Tourism

Kotler (Paperback)

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Kategori: Hotell och turistväsen (Qm)

Beskrivande text

THE most widely used Hospitality marketing bookóthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authorsí expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the bookís position as the definitive source for information on hospitality marketing.